Because of gravity, liquid usually flows downwards rather than upwards. So how is the coloured water climbing up the paper towel?
Capillary action is a process during which a liquid, like water, moves up something solid, such as a tube or porous material. Porous means something with a lot of small holes.
Capillary action is very important in nature because it’s how plants take in and distribute the moisture they need to grow. The water enters from the roots, and moves upwards to different parts of the plants using tiny tube structures.
CAPILLARY ACTION - KIDDLE
CAPILLARY ACTION - SCIENCE ABC